Bizography with Dana Barrett

LEVI'S: The Patent Advantage of Being First

We'd never suggest sitting around and waiting for a great business idea to land in your lap, but that's kinda the story behind Levi Strauss &amp; Co.  In this week's episode of Bizography, we dig into the family, the philosophy, and first-ness that helped Levi's become the iconic brand it is today. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Whether they’re a current shining star, in the midst of a massive dumpster fire or settling into the dust heap of history, iconic companies all have a past worth knowing. Hosts Dana Barrett and Nick Bean dive into their strange but true stories.