Big Take

Mattel Bets Big On Barbie's Pink Carpet Debut

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s <a href="https://www.bloomberg.com/authors/AR40qOYEEtY/kelly-gilblom">Kelly Gilblom</a> joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker. Read more: <a href="https://www.bloomberg.com/feature/2023-barbie-movie-mattel/">Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work</a> Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: <a href="https://bloom.bg/3F3EJAK">https://bloom.bg/3F3EJAK</a> See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

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