Lady Bosses (and Ben)

Baking Your Business

Who doesn’t love cupcakes?? But with so many places to get cupcakes, you may wonder what separates one from the rest. To answer that question, Jesse and Ben talk to Melissa Ben-Ishay of “Baked By Melissa”. She lets us in on how she sets herself apart from the other cupcake bakeries, and we hear how she grew from baking cupcakes for her friends to running a multi million dollar business.Jesse offers her advice on how to invest in a company  with perishable product, and the effectiveness of “influencer marketing”.And Ben just made a very risky and life changing move, and desperately needs Jesse’s advice. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Ben Higgins has come a long way since his “Perfect Ben” days on The Bachelor, and now he wants to take you along as he explores being an entrepreneur! He’s enlisted the help of venture capitalist Jesse Draper, whose firm has helped with early stage investing in female founded startups, like Carbon 38 and Sugarfina. She combines her background in comedy and entertainment with her vast business experience to provide an accessible and relatable approach to the board room. Each week, they’ll sit down with a different CEO or entrepreneur, and learn how they achieved their goals, what challenges they face, and the tips they can share with the next generation.