Prognosis: Misconception

Misconception: Money Money Money

As Kristen stresses about how to pay for fertility treatment, she meets people who had to go extreme lengths to afford the services in a system where insurance coverage is spotty. And she travels to Oklahoma to check out one company that’s trying to make the treatment accessible for all.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.