Prognosis: Misconception

Business, Interrupted

Today’s episode is a collaboration with Bloomberg Law. Hosted by David Schultz, this special investigative podcast examines how businesses of every stripe, large and small, assumed they had insurance that covered them in the event of a shutdown and how those assumptions were, by and large, wrong.  See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.