Prognosis: Misconception

What the NBA Bubble Can Teach Us

The Los Angeles Lakers took home the NBA championship this week. But the close of the season also marked a big victory for the league itself. The NBA played its finals in a unique environment that came to be known as the bubble. Players were frequently tested and social distancing was heavily enforced. And, the experiment worked. The NBA did not report a single positive coronavirus case from players or staff. Reporters Emma Court and Brandon Kochkodin describe how the league did it, and whether other organizations can replicate its success.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.