The Indicator from Planet Money

How Pitbull got his name on a college football stadium

Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician. How does this move benefit the college? How does this move benefit Mr. Worldwide? In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports. Related Episodes: <a href="https://www.npr.org/2022/07/19/1112316993/the-monetization-of-college-sports">The monetization of college sports</a> <a href="https://www.npr.org/2024/08/29/1197972330/the-olympics-to-influencer-pipeline-fred-richard-gymnastics">The Olympian to influencer pipeline</a> For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at <a href="http://plus.npr.org/">plus.npr.org</a>. Music by <a href="https://dropelectric.bandcamp.com/">Drop Electric</a>. Find us: <a href="https://www.tiktok.com/@planetmoney">TikTok</a>, <a href="https://www.instagram.com/planetmoney/">Instagram</a>, <a href="https://www.facebook.com/planetmoney">Facebook</a>, <a href="https://www.npr.org/newsletter/money">Newsletter</a>. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

A bite-sized show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less.