Pickleball

In this week’s Flightless Bird, David Farrier sets out to understand America’s fastest growing sport, pickleball. Why did five million Americans turn to pickleball during the pandemic, and why did Tom Brady and LeBron James buy franchises in various Pickleball leagues? David goes to meet and play Pickleball with one of America’s best players, Jessie Irvine, to discover some tips and tricks. Along the way he discovers why Americans are suing each other over pickleball, before talking to Chuck Menke, Chief Marketing Officer for Pickleball America. They discuss what the chances are of pickleball becoming an official Olympic Sport, and whether the rest of the world is embracing pickleball with the same gusto as the US.