The Evening Standard's Simon Kurs on an award-winning commercial podcast strategy
On this week's episode - the first of The Publisher Podcast by Media Voices - we speak to Simon Kurs, Commercial Editor at the Evening Standard.
The publisher won Best Commercial Strategy at this year's Publisher Podcast Awards for The Standard's Sustainable Travel campaign with Iberostar, a podcast-led multimedia series exploring how to travel the world without wrecking it.
We discussed the Evening Standard's approach to podcast monetisation, from choosing clients that align with their values to having the podcast at the heart of a 360 degree media campaign. We also explore why publishers are at such an advantage when it comes to podcast campaigns, and why utilising multiple channels can help drive record-breaking podcast performance.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
