What's P-pop and could it rival K-pop?

P-pop, or Pinoy pop, is a growing genre of music in the Philippines. It stems from OPM (Original Pilipino Music). You may be more familiar with K-pop, which is a multibillion-dollar industry. P-pop is hoping to get a slice of that global success.

One of P-pop’s biggest groups is Alamat. Each member comes from a different region of the Philippines and sings in their local language. In Manila, Hannah meets them and learns why spreading Filipino culture is so important to them, and what sets them apart.

We’re also joined by Camille Elemia, a Manila-based journalist, who explains P-pop’s origins and popularity. Plus, YouTuber Sylvia Kim tells us how P-pop compares to K-pop, and if it’s taking off in Korea.

(Music in episode: Dayang by Alamat)

Instagram: @bbcwhatintheworld WhatsApp: +44 0330 12 33 22 6 Email: whatintheworld@bbc.co.uk Presenter: Hannah Gelbart Producers: Mora Morrison and Emily Horler Editor: Verity Wilde and Julia Ross-Roy