Say it, "It’s the messaging, stupid.”

Say it, "It’s the messaging, stupid.”

By The Lincoln Project

Host Rick Wilson has a come-to-Jesus moment with the campaigns and politicians who stand in opposition to Donald Trump. The lesson? Get on message. Follow Rick Wilson at @TheRickWilson on X and subscribe to his sub stack at https://therickwilson.substack.com. Join the fight with Lincoln Project at www.lincolnproject.us and follow us on X at @ProjectLincoln. Learn more about your ad choices. Visit megaphone.fm/adchoices
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