HBS Managing the Future of Work

Braintrust takes aim at the gig platform middleman

Braintrust’s gig model gives freelancers the opportunity to keep more of what they earn and to have a say in running the platform. The not-for-profit aims to upend the status quo by replacing the typical gig middleman and assigning governing rights to users. The marketplace, which connects highly skilled tech talent with enterprise clients, uses blockchain tokens to grant users who help build the platform voting rights in strategy and policy decisions. Co-founders Adam Jackson and Gabriel Luna-Ostaseski discuss their experiment in realigning incentives.

Artificial intelligence. Robotics. The Gig Economy. Globalization. The world is changing at a dizzying pace in ways that will have a profound effect on the economy, jobs and the flow of talent. How will firms cope with the changes ahead and what steps do they need to take today? Each episode features faculty from the world’s leading business school interviewing CEOs, technologists and experts on the bleeding edge discussing how to survive and thrive by managing the future of work.