When It Hits the Fan

Quick Wins: How to manage your reputation online

Quick Wins is a series from the When It Hits the Fan team that helps you navigate your own personal PR in just a few minutes. After all, if the rich and powerful have a personal PR guru to help them get to the top, why not you?In this episode – in our increasingly digital world, a couple of clicks can make or break a person’s reputation. The internet can be a great tool for building up your public image, but it can be a tricky business. David Yelland and Simon Lewis share their top tips on how to manage it.Producer: Sophie Smith
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur production for BBC Radio 4

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.