Nootopia's Mark Effinger: Unlocking your brain with cognitive enhancers (Brave New World)

Nootopia's Mark Effinger: Unlocking your brain with cognitive enhancers (Brave New World)

By The Evening Standard

On this preview episode of our Brave New World podcast, we’re turning our attention to nootropics and neuroscience. 

Nootropics are drugs and supplements which proponents say can boost alertness, increase focus, and improve memory. 


Evgeny Lebedev meets Nootopia founder Mark Effinger, AKA Mr Noots. Since launching in 2004, Nootopia has helped 300,000 people- including doctors, biohackers, and fitness instructors- unlock their potential. 


To hear the full episode search Brave New World on your podcast provider. 


Disclaimer: you should always seek your own medical advice.




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