The Next Big Idea

The Future of Storytelling, According to Malcolm Gladwell

Next week, Malcolm Gladwell will be on the show to discuss his new book "Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering." In anticipation of that conversation, we're revisiting our 2021 interview with Malcolm about "The Bomber Mafia" — the story of a group of pilots who met on a muggy airbase in central Alabama and hatched a plan to revolutionize warfare.
🎟️ We're hosting a live taping on Oct. 10. Daniel Pink will chat with Adam Moss, former editor of New York magazine, about his recent book "The Work of Art: How Something Comes From Nothing." Learn more and grab tickets at nextbigideaclub.com/events

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.