Creating a Snack Company From Scratch with Ashley Nickelsen, Founder of BTR Nation

BTR Nation is on a mission to fix our broken food system, one better-for you snack at a time. After losing both her parents to rare forms of cancer and eating hospital vending machine junk for years, Ashley Nickelsen made it her mission to help people Snack Better. She created BTR Nation ("be Bold, Tenacious, and Resilient") as a love letter to her parents and we had the loveliest conversation about doing better for ourselves, our kids, supporting caregivers, grief and the loss of loved ones, and building a successful food business. Ashley is an inspiration to listen to and this conversation runs the gamut from laughs to tears, and a lot of love.

Go to BTRnation.com and use code WITHWHIT at checkout for 20% off your first purchase

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