From $ilent to $uccessful: Master the Art of Talking Real Estate
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As a real estate agent, being able to answer two key questions confidently can make or break your business. It’s not just about what you do but also how you communicate your expertise in today’s market. In this guide, we’ll show you how to stop being a "secret agent" and master these two essential conversations: your elevator pitch and how to answer, “How’s the market?”
Crafting, Honing, and Crushing Your Elevator Pitch
An elevator pitch is a brief, impactful summary of who you are and what you do, designed to capture someone’s interest in 30 seconds or less. It’s not about a canned response—it’s about delivering a memorable message that sets you apart.
Clarity is Key
Who are you, and what do you do? Instead of saying, “I’m a real estate agent,” make it clear and valuable. Try something like, “I help people to buy, sell, or invest in real estate.” This straightforward approach makes your role easy to understand while emphasizing your services.
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