Ricky from T-Sticks

The ninth session is with Enterprise Nation member and T-Sticks founder Ricky Kothari. He is on a mission to transform the way we brew a cup of tea, putting an end to scooping out soggy teabags with your fingers once and for all! After being challenged by none other than prime minister David Cameron to develop his business, Ricky quit his management consultant day job to focus on T-Sticks full time. This session has some great, first hand advice around the importance of understanding the customers that you're selling to, how to create an experience round your brand and getting to trips with your USP.