The IAB UK Podcast

Why We Watch, in partnership with Google

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube. In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research &amp; Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report. The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement. More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.