Sir Brad Fried

Sir Brad Fried

By Bruce Whitfield

When he was a young, bored accountant in Cape Town, Brad Fried decided to ring up Jim Wolfensohn, President of the World Bank to get some career advice. He figured - what’s the worst that could happen? Brad went on to chair the board of the Bank of England as well as Investec and Goldman Sachs. Hear how his 'art of deciding' is all about ‘the counterfactual’. Plus, discover his extraordinary insight into the power of silence when it comes to chairing committees - and how to avoid the deadening grip of groupthink. 


Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan


Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam



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