380. Fishing For Success: Brandon C. White's Entrepreneurial Journey
"You have to believe you can do what you don't believe you can do."
"Life is coincidences, luck is what you make of it when you're prepared."
"It's really just the courage to do it."
"You can't control the past, so focus on what's important and what you can control."
Today, we're diving into the world of entrepreneurship, resilience, and the power of podcasting with our guest, Brandon C. White, from The Brandon White Show who's been podcasting since 1997. Brandon shares his remarkable journey from building the largest fishing site on the Internet to having two successful exits and many pivotal moments along the way.
Brandon White takes us on a journey through his life, starting with his love for fishing, instilled by his grandfather, and how it led to creating a massive online fishing community. He reflects on growing up with a single mom, the impact of his parents' divorce, and how his early life experiences shaped his drive and resilience. Brandon discusses the importance of not looking in the rearview mirror and focusing on what you can control. He shares his insights on the power of visualization and how it manifested in his life, from living in Half Moon Bay overlooking the Pacific Ocean to achieving his business goals.
We also explore the significance of having a strong support system, the role of mentors, and the importance of paying it forward. Brandon's story of receiving a $50,000 check from a retired Sequoia Capital partner is nothing short of inspirational.
Brandon emphasizes the need for consistency, frameworks, and delivering value in both podcasting and email newsletters. He shares his approach to building a successful email list and the importance of engagement metrics.
Key Takeaways
- Focus on what you can control and avoid looking back. - Visualization and belief in your goals can lead to incredible outcomes. - Support from mentors and paying it forward is crucial for success. - Consistency and delivering value are key in podcasting and email marketing.
Connect with Brandon White- Website: brandoncwhite.com - Podcast: Productivity (available on all major podcast platforms)
Connect with Reena- Website: bettercalldaddy.com - LinkedIn: Reena Friedman Watts - Twitter: @reenareena - Instagram: @reenafriedmanwatts - Instagram Podcast: @bettercalldaddypodcast
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(00:00) The better call daddy show features advice from influential men and influential fathers (03:06) You grew up with a single mom and your dad wasn't around (06:18) My new year's resolution is to focus on what you can control (12:30) You don't ever learn that. If you go to failure, you have to grow. Eventually you do get there. And I think that that (13:57) All my podcasts have not been successful, but we can call them pivotal moments (15:02) There's no overnight success. Facebook did take off, make no mistake (19:07) Brandon started a fishing magazine in 1996 with $800 in bank account (24:20) Back in the nineties, people thought the Internet was going to go away (29:54) The difference now is that tech is much easier to get something stood up (31:35) AOL messenger was a missed opportunity for AOL (35:26) With the new Google rules or newsletter, you got to have high open rates (41:29) So what about podcasting? What have you learned from that journey (47:24) Brandon White: How do you get listeners without paying for ads (52:42) Brandon says that if you have a good message, your audience will listen
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