147. Having Courage As CEO Of YUM Brands And Taco Bell, Greg Creed
Where are my rebels at? Today I speak to the former CEO of Taco Bell and Yum Brands who got his love of marketing from his daddy. As an only child, he learned quickly from the adults around him and was drawn to others who were not afraid to take chances. In fact, he hired them! What happened when KFC ran out of chicken? What happened when someone tried to sue him? Tune into the Better Call Daddy Show to find out! Better Call Daddy: The Safe Space For Controversy.
Greg Creed was Chief Executive Officer of Yum! Brands from January 2015 to December 2019 and served as a Director of the Board from November 2014 to May 2020. Mr. Creed retired after a successful 25-year career with the Company. He has more than 40 years of extensive global experience in marketing and operations with leading packaged goods and restaurant brands. Previously, Mr. Creed was head of Taco Bell, the nation’s leading Mexican-style quick-service restaurant chain. He was appointed Chief Executive Officer of Taco Bell in early 2011 after serving as President and Chief Concept Officer and was responsible for driving the overall brand strategy and performance of the business in the U.S. and internationally. He has held various roles with the Company including Chief Marketing Officer at Taco Bell where he spearheaded the “Think Outside the Bun” campaign and new product introductions that generated strong sales and profit growth for five consecutive years, as well as Chief Operating Officer for Yum! Creed earned a business degree from Queensland University of Technology (QUT) in Brisbane, Australia, was named the 2014 QUT Alumnus of the Year, was awarded an honorary doctorate in 2019 and currently serves as President of The Friends of QUT in America Foundation. He serves on the Board of Directors for Whirlpool Corporation where he Chairs the Human Resources Committee, Aramark Corporation, NetBase Quid, Sow Good Inc., and Girls Inc. of Orange County. He is also a member of the American Society of Corporate Executives (ASCE). Since retiring as the CEO of Yum! Brands at the end of 2019, he has started a small unconsulting company called Creed UnCo focused on helping companies with brand building, franchising, culture, and leadership.
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