The IAB UK Podcast

The IAB UK Podcast: Measurement, in partnership with TikTok

Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy &amp; brand safety.  First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik. Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQ Stay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en  Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.