Secret Leaders with Dan Murray-Serter & Chris Donnelly

Brewdog: World’s Most Controversial Boss

In this episode, we sit down with BrewDog founder James Watt to dive into the story behind one of the world’s most disruptive beer brands. From bold marketing stunts to growing BrewDog into a global craft beer giant, James shares the entrepreneurial insights that helped him take the company to the next level.
James also opens up about the constant media scrutiny he faces, why BrewDog often attracts bad press, and how he handles the challenges of being in the spotlight. Whether you're an entrepreneur looking for inspiration or curious about BrewDog’s unconventional journey, this episode is packed with valuable lessons.
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Chris and Dan are serial entrepreneurs who've built, sold, scaled &amp; failed companies worth hundreds of millions of dollars. So, like, we get it - business is hard. But we also love it, it's fun!
Fortunately- we've got an epic network of some of the most inspiring builders on the planet who aren't boring and will teach you everything you'd never learn in business school - and therefore everything you'll actually need to build yourself a better future and have some lols along the way.

Contact: hello@secretleaders.com