When It Hits the Fan

Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR

Is it time for the business world to enter the great public debates of our time - and is it bad PR if you don’t? Its absence has left a vacuum for misinformation to spread and CEOs like Greg Jackson from Octopus Energy are stepping up. David Yelland and Simon Lewis discuss this, as well as a fascinating crisis at ice-cream makers Ben &amp; Jerrys and big pharma in the wake of Robert Kennedy Jr's nomination as the next US health secretary.Also - what does the exodus from Elon Musk’s X to Bluesky mean for the way we all communicate, and how companies communicate with us? And Coleen Rooney’s PR coup. What the I’m a Celebrity star can teach the communications great and good about how to get your message across.Producer: Eve Streeter
Assistant Producer: Ella Blaxill
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.