Sustainable Minimalists

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves). Here's a preview:[1:00] Examining our clutter problem through metaphor (bathtub, baby!)[9:00] Selling isn't about emotion; it's about seduction[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings[15:00] Curiosity versus urgency: Both emotional states convert![21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness[26:00] Insider advertising works! Resources mentioned:<a href="https://www.yourhousemachine.com/p/the-hidden-clutter-creator-right?utm_source=multiple-personal-recommendations-email&amp;utm_medium=email&amp;triedRedirect=true">The Hidden Clutter Creator Right Under Your Nose</a> (via Your House Machine on Substack) 
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Creating eco-minimalist, non-toxic homes (without the extra work). Although minimalism has experienced a rebirth in recent years, the "less is more" movement has been around for centuries. Yet today's minimalist influencers have resurrected minimalism with a decidedly consumerist spin, as modern minimalism is nearly synonymous with decluttering. While there's a lot of chatter about tidying, it's radio silence and crickets when it comes to sustainability. The result? Aspiring minimalists find themselves on an endless hamster wheel of buying, decluttering, buying more, and purging again. Overemphasizing decluttering and underemphasizing the reasons why we overbuy in the first place is thoroughly inconsistent with slow living as a movement; consumption without intention is terrible for the planet, too. Your host, Stephanie Seferian, is a stay-at-home/podcast-from-home mom and author who believes that minimalism, eco-friendliness, and non-toxic living are intrinsically intertwined. She's here to explore the topics of conscious consumerism, sustainability, and environmentally-friendly parenting practices with like-minded women; she's here, too, to show you how to curate eco-friendly, decluttered homes (without the extra work).