Why are we in love with Greggs?

Greggs is one of the biggest food to go retailers in the UK, selling 3 million sausage rolls each week. It has its own line in branded sportswear and a huge fan base. But how did Greggs get so big and what does it all mean?

Lewis Bassett speaks to Jake Grover (aka Pasty), Ed Cumming, Sam White, Kate Magee and Sabine Benoit.

Pasty can be found on Instagram here.

Check out Ed Cumming's article on Greggs in The Guardian here.

Sam White is the Editor of Bakery Business Magazine. Kate Magee is the editor of Management Today. And Sabine Benoit teaches at the University of Surrey, and you can find her here.

I also mention this article in the Guardian about the rise of the packaged sandwich.

Mixing and sound design is as always from the brilliant Forest DLG.

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