Second Life

The Who What Wear Podcast: How Wiederhoeft Designer Jackson Wiederhoeft and LOHO Bride Founder Christy Baird Are Bringing Individuality Into Bridal Fashion

Jackson Wiederhoeft is the founder of the demicouture and bridal line <a href="https://www.instagram.com/wiederhoeft/" rel="noopener noreferrer" target="_blank">Wiederhoeft</a>. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. <a href="https://www.instagram.com/christynbaird/" rel="noopener noreferrer" target="_blank">Christy Baird</a> is the founder of <a href="https://www.instagram.com/loho_bride/" rel="noopener noreferrer" target="_blank">LOHO Bride</a>, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and their tips for avoiding a wedding-dress disaster. Plus, Editorial Director <a href="https://www.instagram.com/laurenegg" rel="noopener noreferrer" target="_blank">Lauren Eggertsen</a> details her experience finding her own wedding dress at LOHO! Shop our editor's picks <a href="https://www.ebay.com/inf/WhoWhatWear/" rel="noopener noreferrer" target="_blank">here</a>!See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.