S6E16 - Guys and Dolls: Gender Marketing, Part II

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads.  

By and large, most products are gender-neutral. It's just the marketing that's not.

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