S2E05 - Buy Less: How Some Companies Profit By Asking You to Spend Less

This week on Under The Influence, we look at the companies that actually profit by asking you to BUY LESS.

We’ll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel.

It’s a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever.

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