Secret Leaders with Dan Murray-Serter & Chris Donnelly

McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers

Ever wondered how Burger King pulled off one of the slickest marketing stunts ever—racking up 1.5 MILLION app downloads in just ONE WEEK by targeting people standing INSIDE McDonald’s stores?
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Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled &amp; failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.
Sponsored by Wise Business and Vanta.
Contact: hello@secretleaders.com