The Times Tech Podcast

Hooked’s Prerna Gupta and Parag Chordia: “We went from zero to 40 million users"

The Sunday Times’ tech correspondent Danny Fortson brings on Prerna Gupta and Parag Chordia to talk about remaking reading for millennials (4:00), on reaching 40m people in a year (5:10) creating “chat fiction” (6:20), finding writers (8:10), how mobile reading is like film was at its outset (11:00), creating their first music-making apps (12:30), creating an antidote to social media addiction (19:30), trying to write a fantasy novel (22:00), translating the novel into mobile phone form (25:00), finding readers through Facebook ads (26:30), luring Snoop Dogg, Mariah Carey and Stephen Curry as investors (28:15), creating a “next generation” film studio (32:30), trying to create the next Harry Potter on the mobile (35:30), the power of teenage girls as early adopters (37:15). Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

As The Sunday Times’ West Coast Correspondent, Danny Fortson has witnessed the technological whirlwind coming from Silicon Valley first hand. The Times' Technology Business Editor Katie Prescott has reported on how digital technology is transforming businesses and society around the world. Now, 'Danny in the Valley' meets 'Katie in the City', with a podcast presented from San Francisco and London. Each week sees a fresh interview with pioneers in tech, from the brightest start-ups to the tech giants, as Katie and Danny chronicle the AI revolution. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.