The Wolf Den

123. Samantha Henig, Editorial Director for Audio at the New York Times

Samantha Henig, Editorial Director for Audio at the New York Times, joins Chris Bannon on The Wolf Den. The two discuss the creation and challenges of her hugely successful new daily news podcast, The Daily, as well as new opportunities for short-form daily podcasts. Samantha also explains how the Times itself defines what makes a Times podcast. Plus, managing the paper's famous editorial wall between advertising and journalism. And finally, the pros and cons of fielding podcast pitches. This episode is brought to you by Shutterstock (www.shutterstock.com/WOLFDEN) and Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers by Glenn Rubenstein.

The Wolf Den focuses on starting and growing a new business and interviews others who are influencing the business of new media. Part of the fun is hearing about the behind the scenes building of Earwolf.