102. Stephen J. Dubner of Question of the Day and Freakonomics Radio

As a widely respected journalist, best-selling author and creator/host of one of the most popular podcasts—Freakonomics Radio--Stephen Dubner is in a unique position to analyze the state of podcasting. He joins Adam to tackle this and other meaty topics like journalistic standards, the ethics of hosts doing their own ad reads, and why the medium has exploded in popularity. Learn how Freakonomics Radio was actually a kind of failure, compared to Stephen’s original plan. He also tells the origin story for his Earwolf show Question of the Day, and explains why he enjoys working on two very different kinds of podcasts. Finally, Stephen shares his metric for determine if he should continue doing a project.