86. Chris Bannon and Gretta Cohn of Midroll

Get the inside scoop on Earwolf, Wolfpop, and now, Howl on this episode of The Wolf Den. Adam’s guests are Midroll Media’s Chief Content Officer Chris Bannon and Senior Producer Gretta Cohn. They shed some light on how they work with the networks’ hosts to develop and hone shows, as well as keep them fresh. Chris and Gretta both joined Midroll from New York Public Radio, so each explains the difference between their previous radio jobs and working in a comparatively fast-moving small startup environment. Adam asks Chris to explain what exactly Howl is and he asks Gretta to explain what makes audio content merit being called “premium.” This leads to a discussion about the wide range of content and audio genres listeners can expect from Howl, while they reveal that there are also new free, ad-supported Earwolf and Wolfpop shows in development. Wrapping up, Gretta and Chris each recommend one new Howl Original show to check out.