129. Michael March on the Indie ISP Industry, and the Birth of Online Spam

129. Michael March on the Indie ISP Industry, and the Birth of Online Spam

By Brian McCullough

Michael March was the founder of Internet Direct, the first commercial ISP in Arizona. Michael gives us a first-hand account of the independent ISP industry that grew up around the country in the 1990s. AOL might have been the training wheels for the internet, but the Mom-n-Pop ISPs probably gave more Americans their first Internet experience than any of the online services.

Bonus: Michael was an incidental witness to the first major commercial spam event on the Internet, a story that he relays at the end of this episode.

And you can see Internet Direct featured in a really delicious infomercial from the time here.

And you can follow Michael on twitter @cowmix


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