33. HotWired CEO Andrew Anker

Soon after the founding of Wired Magazine, it was decided that Wired needed a major web presence. Andrew Anker was recruited to write a business plan and launch a website that would become HotWired.com. As we’ve seen in this chapter, HotWired was among the first stand-alone media websites, and pioneered a great many things, not the least of which were the first banner ads. Andrew gives us some wonderful insights into the early days of Wired (going back to the magazine’s funding) as well as the evolution of HotWired, Suck, Hotbot and other early web properties he helped bring to life.

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