FT Big Read

Ronaldo: Juventus bets big on the Portuguese striker

The Italian football club will pay some €340m over four seasons for Cristiano Ronaldo, gambling that he will lure fans and deals with sponsors and kitmakers, says Murad Ahmed. But it is a risky strategy. Can it pay off? Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

An audio version of the best of the Financial Times's Big Reads — in-depth reporting from FT correspondents around the world. Listen to longform stories that explore and explain key themes in world news, science and business. Produced by Anna Dedhar. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.