Culture as the secret ingredient - Richard Reed and the Innocent story

Richard Reed was one the founders of Innocent - the most unlikely David taking on the Goliaths of the soft drinks business. With little more than a perky brand, unbounded optimism and a winning culture they're become the biggest juice brand in the UK.

So how did Richard build this exceptional culture? What was the Innocent version of 'Don't Be Evil'? Richard shares special techniques like 'learn one, do one, teach one' that helped share a climate of humble learning.

Richard talks about his new book 'If I Could Tell You One Thing' advice from the most respected people in the world, plus Michael McIntyre.

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